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Are you a group meditation guide hoping to grow your group size and reach, a 360° video live streaming is exactly what you need. Why is that you may ask? The answer is simple. Your audience wants to experience everything with you. They believe that, with modern technology, they can and should have that luxury. It would help if you shared that faith with them. 

What Are 360° Video Cameras?

A 360° video camera, also known as an omnidirectional (all direction) camera, has a field of view that covers a 360° area or a complete sphere. These cameras are beneficial in areas where a large visual field is involved and coverage required. They usually have multiple lenses which capture footage and combined into a complete sphere.

They’ll give your audience a view of your entire location, the whole sphere. Despite producing such beautiful shots, you don’t need to rob a bank to get one of them. You may start with the basic gear and cheaper models and then get more sophisticated options as your group grows.

How Are 360° Video Cameras Used?

Your 360° content can be produced either with a single camera having several lenses or with multiple cameras placed in such a way as to cover a full sphere. An easy way to produce the shots required for live streaming is to produce the 360-degree shoot as one long scene shot in a single take. Alternatively, you could do multiple shots. The latter produces better results but requires more skill.

Placing your camera appropriately is vital in this video content production. The better placed the cameras are, the better your story will be followed and appreciated.

To avoid distortion, which is caused by the wide-angle lenses used in most 360° cameras, try to keep the main target of your shoot near the centre of the lens’ frame.

Also, try to avoid rapid movements in your audience’s field of view, as this may cause some discomfort. This discomfort is usually worse for viewers wearing a headset.

In addition, you should keep the camera stable. A stable camera makes for an easier viewing experience.

How Are 360° Videos Viewed?

Although 360° videos can be viewed on any screen, using phones attached to headsets does provide a complete experience. A popular headset is Google Cardboard. All the viewer needs to do to change their field of view is a simple head turn.

A 360° Guided Group Meditation Experience

You have the opportunity of making your own unique story by filming your meditations according to your script. This is your content, own it. You get to do it however you want. 

The 360° camera brings the audience to you wherever you may be. Add this to your group meditation, and your audience will feel like they’re right there with you in the quiet ambience of the temple, near that sweet-sounding waterfall, in a deserted cave, or anywhere else your meditation has taken you. They’ll hear every silent sound and feel every calm wave with you.

How to Create 360° Videos

In case you are wondering what 360° videos are, they are simply videos of a given environment, in which the viewer can revolve and move in three different dimensions so as to get a more controllable and immersive experience. If you’re considering implementing 360° videos to market your meditation center, it would be best if you knew how to make 360-degree videos first.

Producing 360-degree videos involves an advanced video recording process. The process starts with taking video shots using a 360° video camera. This special camera is designed to take video in a sphere, allowing the viewer to view multiple angles where the camera is positioned. The camera films all angles at once, and the view that is created is similar to what you’d see if experiencing the moment in real life.

Alternatively, you can use multiple cameras aimed at different directions to capture different angles. Footages from all cameras can then be processed to create one video.

How 360° Video Cameras can Help You Get More Organic Traffic

Besides using 360° video cameras to live stream 360° guided group meditation experiences, you can also use them to create content for your websites, social media networks, ad campaigns, and more. Start with finding out where meditation enthusiasts usually hang out online and then share your 360° videos.

How do I know 360° videos are going to be a worthwhile investment, you ask? By sharing your videos, you will make your guided group meditation services more accessible to audiences in an authentic and compelling way. The more people engage with your 360-degree videos, the more data you collect about your audience. You can then use the data to improve what you offer and how you market to them.

Besides the unlimited possibility it gives content creators, this type of video content encourages viewer engagement. Compared to when using text alone, your audience is likely to respond better to your marketing efforts when using 360° videos. Be sure to experiment with different platforms to understand how users will interact with your 360° video content.

Thoughts to Think…

Whether for hosting live events or creating online tutorials, video content has become the go-to option for marketers. According to a Forbes report, the live streaming industry could reach $70 billion by 2021. If this projection is anything to go by, there is no better time to live stream 360° guided group meditation experiences than now.

While the benefits of using 360° video technology for marketing are clear, not many businesses are leveraging those benefits. Adopting this technology now to create immersive group meditation experiences will give you the opportunity to stand out from other meditation centers. It will also enable you to win over new audiences before this innovation becomes another standard in marketing.